Account-Based Marketing: Smarter AI Content, Bigger Conversions

What is ABM strategy and how does it drive B2B revenue

Account-Based Marketing (ABM) means focusing on high-value accounts rather than broad lead generation. Unlike traditional marketing, which prioritizes MQL volume, ABM measures success through account value and customer lifetime value (CLV). There are three ABM models: 1:1 Strategic for fewer than 10 accounts, 1:Few Lite for 5–20 accounts, and 1:Many Programmatic for 100+ accounts. The main difficulty comes with personalization. Creating custom videos for 20 stakeholders across 10 accounts amounts to 200 separate productions, which is both time-consuming and expensive. This is why AI avatar creators like Dreamina are valuable, since they automate personalized content and make scaling easier.

Meet Dreamina: Your AI-powered ABM content engine

ABM thrives on personalization, and innovative AI tools make it scalable. As the execution layer of the ABM tech stack, Dreamina's AI avatar creator can transform account insights into hyper-personalized video messages. Powered by OmniHuman 1.5, Dreamina delivers AI spokesperson videos with lifelike expressions and natural speech, achieving the human touch without high production overhead. OmniHuman supports context-aware, audio-driven animation, enabling your avatar to move naturally based on the understanding of your script. It also features multi-person scenes and emotional performance, and even allows you to customize actions through natural language, making your ABM content more dynamic, distinctive, and lifelike. You can use it to engage Tier 1 accounts, run LinkedIn outreach, launch multilingual demos, or onboard clients seamlessly. From strategic one-to-one videos to programmatic campaigns, Dreamina ensures every account feels like your top priority.

Step-by-step video creation with Dreamina's ABM creator

Turn your account insights into a powerful ABM video with Dreamina. Click the link below to get started:

STEP 1
1. Upload your target account stakeholder image

Start by navigating to the "AI Avatar" section and uploading a photo of your choice. If you're running a 1:1 Strategic ABM campaign, the best practice is to use the decision-maker's LinkedIn headshot to maximize personalization. Always opt for clear, high-quality, and professional-looking photos, as they enhance credibility and help the avatar connect with your target audience.

STEP 2
1. Script your account-personalized message

After you've uploaded the image, select Avatar Pro or Avatar Turbo by the model, which serves as the foundation for creating your hyper-personalized avatar video. Enter your tailored "Speech content," and you can also add "Action description" to personalize camera movements or the avatar's actions. Then, click on "Voice" and choose from the built-in AI voice library. If you have a recorded audio file, simply click "Upload audio" to upload it. Once everything is set, click the credit button to generate.

STEP 3
1. Download and deploy across ABM channels

Click on your video to preview it, and see if you want to adjust and regenerate. If satisfied, click "Download" to save it to your computer. Share it in personalized email campaigns to capture attention in crowded inboxes, run it as LinkedIn sponsored content for precise account targeting, or send it directly via LinkedIn messages or InMail to key decision-makers.

Advanced features by Dreamina's next-level ABM tools

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1. AI voiceover library

Dreamina's AI voiceover library offers a diverse range of natural-sounding voices for your vivid talking avatar, each tailored to specific business contexts. You can choose tones that fit your brand's personality, whether professional, friendly, persuasive, or neutral, making your ABM videos more engaging. This ensures every message connects with your target accounts without the cost of hiring voice actors.

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1. Integrate existing audio

For teams that already have recorded messages, Dreamina allows you to upload custom audio directly into your ABM campaigns. This feature enables you to maintain a consistent brand voice while still leveraging the platform's video automation benefits. It also supports multilingual personalization, letting enterprises reach global decision-makers in their preferred language.

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1. Frame interpolation

Dreamina's Frame interpolation tool makes your ABM videos smoother by generating additional frames between existing ones. This creates natural motion, especially in avatar-based or animated content, making it easier for your audience to stay focused on the message from your explainers. With Dreamina, even short clips feel polished and professional without heavy video editing.

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1. HD Upscale

Dreamina's Upscale feature ensures your content always looks sharp, regardless of the original video quality. By enhancing resolution and clarity, it elevates the viewing experience across LinkedIn, email campaigns, and enterprise presentations. High-definition output signals professionalism and builds trust, which is crucial when targeting high-value accounts.

Expert tip: 5 proven strategies for AI-powered ABM success

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1. Map avatars to buying committee roles

To break through, assign AI avatars to each role, such as Procurement, Finance, IT, and Operations, so that each stakeholder feels addressed in their language. The content should also evolve as accounts move from awareness to consideration to decision, ensuring messages always reflect the stage of the journey. When every voice in the committee is acknowledged, your outreach earns more credibility.

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1. Leverage intent signals for triggers

The best outreach doesn't wait; it reacts to signals of interest. By integrating with ABM platforms such as 6sense or Demandbase, you can set AI avatars to automatically deliver videos when accounts show intent, like downloading a whitepaper or checking your pricing page. Such responsiveness gives you a head start before competitors even notice the signal and aligns with the true ABM meaning in business, which is focusing on account-level engagement rather than individual leads.

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1. Execute LinkedIn saturation playbook

Account-based marketing LinkedIn strategies can start with awareness through warm-up ads, then move into direct personalized video outreach. Begin by engaging junior stakeholders to build momentum and credibility, and gradually climb to senior decision-makers with tailored personas and tones that match their authority. This bottom-up approach makes your presence harder to ignore and builds consensus from multiple levels within the account.

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1. Maintain a hybrid approach

AI avatars shine in scale and efficiency, but they should never fully replace human connection. Use them for predictable tasks like FAQs, demos, or onboarding, where speed and consistency matter most. Meanwhile, let your human team step in for moments that require emotion, trust, and negotiation, such as storytelling, handling objections, and final deal closure.

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1. Measure account engagement, not lead volume

In ABM, success is about moving accounts closer to revenue. Shift your measurement to deeper indicators such as video completion rates (with 60%+ as a benchmark for Tier 1 accounts), engagement across the buying committee, pipeline velocity, and deal size growth. These metrics prove whether your AI-powered outreach is truly advancing account conversations and influencing outcomes, not just generating activity.

Real ABM marketing examples: AI avatar success stories

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1. Strategic ABM demo for Fortune 500 CFO

When pitching to Fortune 500 decision-makers, relevance is everything. Dreamina's AI avatars can create CFO-specific demos that highlight financial ROI, compliance, and efficiency, making the pitch far more persuasive than a generic presentation. By tailoring the content to a CFO's priorities, sales teams can break through executive noise and accelerate buying decisions.

Script: Hi Sarah, I noticed your team is evaluating SOX compliance automation. We've helped three Fortune 500 CFOs reduce audit prep by 60%. Based on your SAP setup, our integration takes two weeks. Can we schedule 30 minutes for a custom demo?

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1. LinkedIn outreach for PE-backed CEOs

Private equity–backed CEOs often juggle multiple portfolio demands, which means outreach must be precise and credible. With Dreamina, marketers can create personalized video introductions that directly address growth, valuation, and exit strategies. This makes cold LinkedIn outreach feel more like a warm introduction, driving higher response rates and meaningful conversations.

Script: PE-backed CEO under pressure for 100-day results? We specialize in rapid operational integration. Eight portfolio companies achieved financial visibility within 45 days. I've prepared an overview showing the typical ROI in your first quarter.

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1. Product launch for key accounts

Launching a new product for top-tier accounts requires more than a mass email; it demands personalization at scale. Dreamina AI avatars allow sales teams to deliver account-specific launch messages that showcase how the product aligns with each client's goals. The result is stronger engagement, faster adoption, and clearer differentiation from competitors.

Script: As a strategic partner, hear this first: we're launching predictive analytics to solve your Q4 inventory challenges. Exclusive early access for just 20 accounts before public launch. Your account manager will schedule a private demo this week.

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1. Customer QBR preview

Quarterly Business Reviews are critical moments to reinforce value and upsell opportunities. Dreamina helps teams build personalized video previews that highlight account wins, performance metrics, and future opportunities tailored to each client. This not only sets the stage for a more productive QBR but also strengthens trust and account loyalty.

Script: Hi Marcus, QBR preview: You've achieved 40% faster reporting and eliminated two FTEs of manual work. Based on your Phoenix acquisition, I've identified three expansion areas for H2. Let's discuss your priorities on Tuesday.

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1. VIP event invitation for Tier 1

When inviting Tier 1 executives, exclusivity and personalization matter. Dreamina's AI avatars can deliver personalized video invitations for a private CFO summit, highlighting the event's exclusive access for only 25 finance leaders. This approach transforms a standard invite into a high-value touchpoint that drives attendance and positions the brand as a trusted partner.

Script: You're invited to an intimate CFO summit—25 leaders only—at our Napa retreat this October. Two days of peer discussions on economic uncertainty, keynotes from publicly-traded CFOs. Given your rapid expansion role, tremendous value awaits.

Conclusion

Account-based marketing is evolving beyond static campaigns and time-intensive manual production. Today, success depends on delivering hyper-personalized content that speaks directly to decision-makers across multiple channels. This is precisely where Dreamina changes the game. With its AI-powered capabilities, you can scale one-to-one ABM avatar videos in minutes, achieving significant cost savings while driving stronger engagement and measurable ROI. Only avatar images and audio scripts are needed. With its OmniHuman 1.5 model, you can even personalize actions, activate context-aware audio-driven animation, and create non-personalized characters and multi-person scenes for more stunning results. If you're ready to move from strategy to execution and turn account insights into real conversions, Dreamina makes it possible. Start creating personalized ABM content with Dreamina for free today.

FAQs

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1. How can I use AI avatars for account-based marketing on LinkedIn?

AI avatars let you deliver highly personalized video messages to decision-makers directly on LinkedIn. Instead of sending plain text, you can tailor role-specific pitches that feel authentic and engaging. These videos can be used in InMail campaigns, sponsored posts, or direct outreach to make your message stand out in crowded feeds. With Dreamina, you upload an image, add your script, and generate a lifelike avatar video in minutes. This makes scaling personalization practical without compromising quality. Personalize your next LinkedIn pitch with Dreamina.

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1. What ABM tools integrate with AI video personalization?

AI video personalization is most effective when it complements AI tools, such as 6sense, Demandbase, or HubSpot. These platforms identify intent signals and prioritize accounts, while AI avatars bring your outreach to life with human-like video engagement. Additionally, Dreamina's OmniHuman 1.5 technology offers ultra-realistic avatars with customizable actions that can seamlessly integrate into your ABM workflows. This combination makes campaigns more memorable and ensures your brand message reaches the right stakeholders.

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1. What's the ROI of ABM between AI-powered content and traditional video?

Traditional video production is expensive and time-consuming, limiting the extent to which you can personalize content at scale. AI-powered content flips the model by delivering customized videos quickly and at a lower cost. With Dreamina, companies report 70–90% lower production costs, up to 300% higher CTRs, and 60%+ video completion rates among Tier 1 accounts. These numbers prove that AI videos not only save budget but also outperform conventional methods in engagement and conversions. Unlock higher ROI and lower costs with Dreamina today.