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Wine Label Design Guide: Make Bottle Labels People Remember

Do you want to create a wine label design that helps your brand stand out on the shelf? Join us as we uncover 3 ingenious methods to design custom wine labels. Start with Dreamina's AI generator and make your label different.

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Dreamina
Dreamina
Jun 12, 2025
74 min(s)

Have you ever picked a bottle of wine just because the label caught your attention? That scenario happens more frequently than you can imagine. It's not enough to just vinify good wine or give it a catchy name; it's also crucial to design a wine label that speaks to the quality of your wine. In this guide, we will walk you through 3 simple methods that you can use to create a wine label design that elevates your bottle to a whole new level of class and elegance.

Table of content
  1. How to create your own wine label with AI-powered generators
  2. How to make your own wine label using DIY design tools
  3. How to design custom wine bottle labels with professional print services
  4. Expert tips: 5 secrets to wine label design that sell bottles
  5. Conclusion
  6. FAQs

How to create your own wine label with AI-powered generators

Designing a wine label is no longer seen as a job for the best of the best design professionals. With AI tools like Dreamina, you can also generate professional-grade winery labels. Dreamina is an AI wine label generator that transforms your descriptive prompts into exquisite designs. Dreamina's enhanced algorithm understands how to mix aesthetic design styles with a professional touch, carefully crafting your stylish designs from text. Whether you are a small winery owner, home vintner or wine gift giver, Dreamina AI label generator has the perfect design to suit your refined wine taste.

custom made wine labels

Steps to design custom wine bottle labels with Dreamina

Are you trying to design personalized custom wine labels for your business or personal use? Click the link below and visit Dreamina to get started.

    STEP 1
  1. Write your prompt

To get started, log in to Dreamina. When you're in, navigate to the "Generate" button under the "Image generator" section. Here, click on the textbox and write down your prompt. You can write the name of your wine on your design label by clicking on the T-sign or "Draw text on image" icon inside the textbox and filling in the name.

This is an example of a prompt: Generate a minimalist wine label design with a matte black background, bold white serif font, subtle embossed pattern, and the name "Vino di Notte" centered in italic silver text, sleek and luxurious.

customised wine labels
    STEP 2
  1. Generate your wine label

When you're done writing your prompt, you can configure the model by clicking on the "Model" tab and choosing your preferred model from the list of options. Select your resolution and aspect ratio. Then click on the "Generate" button.

    STEP 3
  1. Download your winery labels

After clicking on generate, Dreamina provides you with 4 magnificent designs to choose from. Click on the design of your choice to preview it. After previewing, click on the "Download" icon at the top of your page to save your design.

design custom wine labels

Explore more AI magic:

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  1. Smart inpainting

Wine lovers pay close attention to detail, from the bottle to the taste. However, you might not always get every detail in your design ideally. Dreamina's "Inpaint" tool helps fix that problem by allowing you to edit and fit in any missing elements or details in your design. This tool is ideal for inserting brand logos and details.

personalised wine bottle labels
    2
  1. HD upscaling

Your wine quality should not end inside the bottle. The quality of the wine label design speaks volumes about the quality of the wine's taste. With the "HD Upscale" tool, you can now upgrade the resolution of your design, enhancing the quality and improving the overall appearance of the bottle.

personalised wine bottle labels
    3
  1. Background remover

Dreamina's "Remove background" takes off the unwanted background from your label design. Sometimes, the background color combination or style doesn't fit the design aesthetic. Instead of creating a new design altogether, you can simply use the "Remove background" tool to clear out the background without tampering with the design, leaving you with a clean, transparent design layout.

personalized wine labels for bottles
    4
  1. Creative expander

Wine bottles exist in different shapes and sizes. Sometimes, the perfect wine label might not perfectly fit around your wine bottle. With Dreamina's "Expand" tool, you can now extend the size of your wine label design by expanding the background elements while still maintaining design integrity. This is perfect for creating a trademark design or product posters that fit your mini and large wine bottles.

wine labels custom

How to make your own wine label using DIY design tools

If you're looking for a tool that allows you to explore your creativity over your design, do-it-yourself (DIY) tools like Canva offer you hands-on control. Canva is a graphic design tool that specializes in providing a balance of flexibility and guidance. Canva offers a blank template for seasoned designers who want to design personalised wine bottle labels from scratch, as well as preset label templates for beginners with no prior design experience.

personalized custom wine labels

Steps to create wine bottle labels with Canva

    STEP 1
  1. Open the Design page

To get started, open your browser and search for "Canva wine label maker". This will lead you to the wine label maker landing page. On the landing page, click on the "Start designing a Wine label" button to access the design page.

personalized labels for bottles
    STEP 2
  1. Pick templates and edit

After you've been led to the design page, you can pick a template from the list of templates. After selecting a template, you can start editing. Canva allows users to drag and drop elements in their design interface. There are also a couple of editing tools on the left section of the screen that you can use to fine-tune your label design.

personalized wine labels
    STEP 3
  1. Download your winery labels

After designing, it is time to download. Start by clicking the "Share" button at the top right section of the screen. On the drop-down menu, there is a download icon. Click on the "Download" icon to save your design to your device.

make your own wine label

Key features

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  1. Wine label template library: Canva provides a vast library of unique preset wine label templates for various types of wines, from red to white and sparkling wines. These templates also come in different styles and grades, along with a placeholder for names, logos, dates and wine contents. As a home vintner preparing a gift, this saves you the trouble of designing a wine label from scratch.
  2. 2
  3. Real-time collaboration: This feature allows you to invite others to view, design and edit the wine label with you in real time. Whether you and your friends are planning a surprise gift for a friend or you and your business partners are working on a trademark wine label for your business, this feature allows you to work together seamlessly.
  4. 3
  5. Brand design kit: With Canva, you can craft a wine label design consistent with your brand's identity. Canva allows you to upload your brand's logo, color, font and graphics, and design a template kit that perfectly suits your brand's designs.

How to design custom wine bottle labels with professional print services

If you're looking to get a professional print design for your wine label without doing the work, professional print services like VistaPrint offer precisely what you need. VistaPrint is a print service that specializes in product label designs, including wine, providing a variety of elegant designs and material finishes. This service is ideal for wineries and event organizers that are looking to produce top-quality custom wine bottle labels in bulk using little effort.

create your own wine label

Steps to create customised wine labels with VistaPrint

    STEP 1
  1. Select dimensions

To get started, open your browser and search for "Vistaprint wine labels". This takes you to the wine label landing page, where you can start shopping. Start by picking the sticker type, shape, size, material and quantity of your choice. After making your selections, you can now pick your wine label design by clicking on the "Browse designs" button to pick a design.

create wine bottle label
    STEP 2
  1. Pick a design and edit

After selecting a design, you can now start editing. Fill in all necessary information regarding your wine. Edit the company name, wine name, alcohol volume, wine content or any other details you deem necessary. You can also add shapes, change label colors and upload logos on this page.

personalized wine labels for bottles
    STEP 3
  1. Download your winery labels

When you're done editing, you can now download it. Click on the "Next" button at the top right of your design page. This will lead you to a page for you to preview your design. After previewing, tick the box to approve that you have reviewed the design, then click "Continue". You will be taken to a page to confirm your print materials. Confirm and click on "Add to cart". After adding it to the cart, access your cart and click on the "Checkout" button or the other payment methods listed below to pay.

wine labels custom

Key features

    1
  1. Bulk order discounts: When ordering for a large quantity of wine labels on VistaPrint, a discount is typically given to help cut costs. This feature is ideal for brands, wineries and businesses trying to scale up production without sacrificing design quality.
  2. 2
  3. Custom design upload: VistaPrint receives custom designs from users. With this feature, you can upload your unique designs to be printed. VistaPrint not only covers people who need help with designs but also people who have already-made designs and need to print.
  4. 3
  5. Multiple materials and finishes: VistaPrint offers a multitude of label materials and finishes for you to choose from. Some vintners prefer paper material, while others prefer plastic. VistaPrint has both. In addition, you can also choose from a variety of finishes, glossy, matte or waterproof, depending on the label style and the bottle's purpose, be it shelf display, refrigeration or gifting.

Expert tips: 5 secrets to wine label design that sell bottles

An elegant wine label design does not just capture attention; it also influences purchases. When creating a wine label design for your bottle, these five tips will help you design the most appealing wine label.

    1
  1. Know your wine story

Wine is not like every other product. It has a story, a narrative that builds an emotional connection between you and your customers or gift recipients. Try to include these narrative elements in your design. Tell them about the origin, heritage or inspiration behind such a remarkable taste. A short phrase like "Five Generations, One Tradition" informs the buyers about the rich, age-long, authentic recipe behind the wine, building an emotional bond.

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  1. Master the hierarchy

Label hierarchy refers to the visual order in which your wine information appears to your buyers. Your brand and wine name should always stand out first, followed by your origin story being secondary. When texts are placed strategically, this leads the eyes of the buyers to the most important parts first, painting a visual image of the wine in the minds of the buyers.

    3
  1. Choose colors that match your wine

Colors stir up different moods and expectations in people. When it comes to wine, it is crucial to select colors for your label design that suit your wine type and vibe. Use complementary tones that pair well with the wine's color while ensuring that your text is readable on the label color. For example, shimmering gold aesthetics are mainly used on sparkling wines to match the refreshing mood of the wine and the occasion.

    4
  1. Consider shelf appeal

Your wine bottle will compete with hundreds of others, especially on a retail shelf. While designing for appeal, design for visibility as well. Make use of high contrast designs and unique brand colors for your label. Opt for memorable icons that will aid quick shelf recognition and stand out in crowded environments.

    5
  1. Think beyond the front label

While the front label captures and welcomes the buyers, the back label engages them. The back label design of your wine bottle is an opportunity to share your story, social media handle and call to action. The front label can only make buyers pick up your bottle, but the back label makes them keep it. Be spontaneous. Offer wine pairing suggestions or a QR code to a tasting video or playlist for the occasion. This engraves your brand in the minds and hearts of consumers and makes your brand more memorable.

Conclusion

Your wine label design is more than just aesthetics; it is your first impression, your identity and, in most cases, the purchasing factor. In this article, we have browsed through 3 unique methods to create stellar wine label designs as well as impressive tips and tricks to convert shelf browsing to sales. Among these unique methods, Dreamina pops out of the crowd for its remarkable ability to generate eye-catching and head-turning wine label designs. Dreamina offers a mix of creativity and freedom to explore, making it perfect for design professionals and home vintners with no prior design skills. Ready to craft a label that tells your story? Visit Dreamina now.

FAQs

    1
  1. How can I create personalized wine labels for special occasions?

Special occasions and events always come with special meaning and marketing niches. If you are short of time and preparation, AI is your best helper. With Dreamina's AI-powered generator, you just have to describe the occasion and the label style you would like for this special occasion, and get matching results in seconds. Whether you're celebrating a wedding, birthday, anniversary or corporate event, you can create custom wine labels to match the theme of your event. Log in to Dreamina today and create your personalized, memorable wine labels.

    2
  1. What's the standard size for custom wine bottle labels?

The size for custom wine bottle labels is 3.5" x 4" for standard 750ml bottles. However, your size may vary due to other conditions, like the shape and layout of the bottle. You might be worried about how to get a custom size for your wine label, but there is no reason to be. Dreamina allows you to select the size and aspect ratio you want for your design, making it easy to create labels for mini, standard and even magnum bottles. Join Dreamina now so you can create a unique label for your unique bottle.

    3
  1. Can I make wine label designs with my own logo and branding?

You absolutely can! Dreamina's Image to Image generator allows you to upload your logo and blend it in with your brand colors seamlessly. You can ask AI to follow your own prompt and DIY the design in your mind. This is perfect for startup wineries looking to create a consistent brand design. Are you ready to infuse your brand identity into your wine label? Visit Dreamina today.