Spanning over 2 billion monthly users. YouTube is considered one of the most popular social media platforms, making it a goldmine for business advertisements. Also, due to the wide range of content niches, YouTube is home to all kinds of users, making it a perfect environment to find your target audience, no matter what your target is. In this article, we will clue you in on how to create a YouTube Ad video that will not only grab the attention of viewers but also build brand awareness for your product.
How to make a YouTube Ad within YouTube itself
YouTube is a popular search engine and video platform where users watch, share, and upload videos. YouTube is a revenue machine, with millions of brands and content creators using YouTube Ads to grow their following, boost their business outreach and sales, and gain striking income. With the proper steps, you can tap into this chest of opportunities. Without wasting time, let us acquaint you with the proper steps!
- STEP 1
- Create an account
Search for ads.google.com on your browser. After opening the page, it is time to create an account. You can create a Google Ads account by clicking on "Start Now" or log in if you already have an account by clicking on "Sign In". Both buttons are found at the top right of your screen.
- STEP 2
- Create your campaign
When you're creating an account, you will be led to the "Create your first campaign" page to fill in details about your business and campaign. You will be required to answer various questions concerning your business type and advert type. Ensure to fill in all the appropriate information needed correctly.
- STEP 3
- Submit payment details
After filling in all appropriate information, you will be taken to the next section to enter payment details. Here, you will be required to create a payment profile and submit it. After setting up your profile, make a payment. Your ad campaign has been successfully created.
As you know, advertisement is all about attracting others to read your content and convincing others with your taglines. So, an advertisement without visual appeal is surely not an advertisement. That's where video can come to your help. That’s where video comes in. More than just entertainment, video has become central to how we experience the world, from phone screens to cinema halls. Dynamic footage has the power to inspire, evoke emotion, and drive action. So let us explore other methods to make these advertisement videos and capture the attention of your audience.
How to create a YouTube Ad video with an AI video generator
To create a video with AI is to produce with ease and freedom. For example, Dreamina is a phenomenal AI video generator that creates eye-catching ad content. Its deep learning algorithms analyse your prompt, form environment and characters, connect scenes with movements, and generate an engaging YouTube Ad that they cannot skip. Whether you're a marketer, entrepreneur, or content creator looking to create professional ad videos, Dreamina is here to deliver.
Steps to use Dreamina's AI YouTube Ad maker
Are you launching a service or just expanding your brand, and in need of a wider audience? Click the link below and learn how to create a YouTube Ad with Dreamina!
- STEP 1
- Write your prompt
Log in to Dreamina, then click on "Generate" under the "Video Generator" section. Click on the "Text Prompt" button to access the textbox. Write a text prompt to describe the YouTube ad video you want to create. Try to include your business niche and target audience.
Here is a good example: Generate a YouTube ad promoting an online learning platform. Target curious college students. Highlight course variety, expert instructors, and flexible access. Use modern animations, a confident tone, and an inspiring soundtrack.
- STEP 2
- Generate your ad
When you're done writing your prompt, set the model. Set your camera control, motion speed and aspect ratio according to your preference. You can also choose how many videos you want to create. Then, hit the "Generate" button.
- STEP 3
- Download
Once your video has been generated, click on it to preview. Here, you can implement any of Dreamina's AI-powered key features to edit your video to your taste. After editing, click on the "Download" icon at the top of the page to save your video to your device.
Explore more AI magic
- 1
- Frame interpolation
The "Frame interpolation" tool adds frames in the middle of existing ones. This makes the generated video ad play effortlessly. This tool is perfect for bouncing between slow-motion and swift transition effects. With Dreamina's "Frame Interpolation" tool, you can now generate smooth YouTube ad videos with fluid effects, making it look more realistic.
- 2
- Extend video
Dreamina's "Extend video" tool is used to stretch the timeframe of your YouTube advertisement video, adding slick loop effects. YouTube ads can be quite time-specific, depending on your product type, target audience and revenue goals. With this tool, you can now tailor your video to fit your exact timeline requirements while simultaneously eliminating sharp pauses.
- 3
- HD Upscale
Low-resolution advertisement videos do the opposite of attracting attention; they repulse it. The "HD Upscale" tool solves that problem by improving low-quality, pixelated videos to clear, polished, and silky YouTube ads. Vibrant ad videos do more than attract attention; they subconsciously win over the trust of the audience. Win your audience's trust today with Dreamina's "HD Upscale" tool.
- 4
- Generate soundtrack
When advertising, you're not selling to only the eyes, but also the ears and mind. Dreamina's "Generate Soundtrack" tool helps you appeal to the ears and mind of your audience by generating ambient, heartwarming soundtracks that match the tone of your YouTube ad video. With the "Generate Soundtrack" tool, you can create a deeper emotional connection with your audience.
How to make an ad for YouTube video with a video editor
With video editors, you are granted hands-on control to create a YouTube Ad. Animoto is a notable video editor that is used to edit and polish videos without the need for advanced editing skills. Animoto gives you control over every aspect of your video, from the font type to the transitions and special effects. Animoto also provides preset templates and tools you can use to sculpt and build your brand's visual presence from the ground.
Steps to create a YouTube Advertisement with Animoto
- STEP 1
- Choose a Template
After logging in, click on the "Create a video" button at the top right side of the page. Then click on the "Choose a template" button to pick a template, and you will be taken to the templates page. Here, you can select the type of template you want to choose from. Click on "YouTube" at the bottom left to select a YouTube template.
- STEP 2
- Edit Template
After selecting your template, you can now edit it to your taste. Animoto houses a ton of interesting format tools you can use. You can upload photos and audio to generate your video, design your text themes, and edit your video settings here.
- STEP 3
- Export Video
After editing, click on the "Export" button at the top right of the page. This will take you to a new page. On this page, you can choose the format in which you want to save the video. There are 360p, 720p, and 1080p download options available. Pick the one that best suits your needs.
Key features
- 1
- Template library
Animoto houses a vast variety of templates for use. The templates are set up into different niches for different holidays and social media platforms. This is very convenient because each platform's template possesses the acceptable video resolution size for that particular platform. In addition, there are templates available for different fields like education, real estate and product marketing.
- 2
- AI script generator
This is a potent tool that receives just two prompts: the type of video being created and a video description, and generates an elaborate and effective video script. If you're struggling to formulate a script for your YouTube ad video, you can just explain your brand or product to Animoto and watch it generate a corresponding script.
- 3
- Media library
Animoto provides unlimited access to millions of stock images to be used in video generation. You can find a ton of media templates in Animoto, from Getty Images to illustrations and video. With this exquisite feature, you can now generate your YouTube ads from literally nothing, using media templates gotten directly from Animoto.
Bonus tips: How to make a YouTube Ad that converts
- 1
- Hook viewers in the first 5 seconds
YouTube permits users to skip ads after 5 seconds, so the first 5 seconds of your YouTube ad should contain a mind-blowing, eye-catching hook that gives your viewers no other option but to watch it all. Starting with a controversial opinion, an unexpected scene, or a thought-provoking question will definitely pique the interest of your audience. A fitness brand advertising its services with a starting sentence like "Do you want to burn all your body fat with just a 10-minute workout every day?" will capture the minds and hearts of viewers.
- 2
- Keep it concise and focused
The ideal length for a YouTube ad video ranges from 15 to 30 seconds. Viewers tend to lose focus and log out internally or just skip the ad if the ad video takes too much time to hit the nail on the head. Keeping your video precise and straight to the point helps the viewers understand your message instantly. If you're advertising a clothing brand, focus on the outfits that will garner the most attention rather than trying to showcase your whole merch collection within that short time.
- 3
- Include a clear call-to-action
After watching an ad, most users have heard you and can possibly relate to your message, but without a clear call-to-action, that's where it ends. A powerful CTA commandingly but persuasively informs your viewers of the following line of action, as the name implies. YouTube ad videos should not end as just a source of information; they should be a guideline to patronage and revenue generation, and a strong CTA puts it in the mind of the audience to not just listen but take action. When advertising an online shopping cart, uploading the link visibly on the screen with a call-to-action like "Click the link below now to start shopping at 10% off!" will stir the audience to tap and see what they can get before the timer runs out.
- 4
- Target strategically
YouTube ads are of no use to viewers who have zero interest in the product being advertised. The tools YouTube uses to target viewers are their age, location, interests, keywords used, and demographical trends. By tailoring your ad with these targeting options, you can ensure your ad video reaches the right audience. For example, viewers who groom pets mostly live in urban areas with small dogs or cats; hence, a pet grooming video or pet care products will be better tailored to these locations.
- 5
- Test multiple versions
The term "practice makes perfect" also applies when trying to master the right elements that gain traction for your product or service. It is crucial to explore multiple advertisement elements. Try new thumbnails, keywords, hooks, and call-to-actions to see which version performs best for you. For a shoe brand, you can apply various approaches, like using models on a runway for one video, and a close-up product spin with transition effects to see which advert garners the most attention.
Advertising strategy: 4 Common YouTube Ad types
- 1
- Skippable in-stream ads
These types of ad videos play before, during, or after a YouTube video. And while these videos can be skipped after 5 seconds, advertisers are paid only if the viewer watches at least 30 seconds of the video or engages with the advert, for example, clicking the call-to-action. This type of video ad often starts with curiosity-striking openers and ends with a straightforward call-to-action. It is best used for vibrant, eye-catching products and services.
- 2
- Non-skippable in-stream ads
These ads appear before or during a video, spanning from 15 to 20 seconds, depending on the market. These types of video ads cannot be skipped; hence, they charge based on impressions, not engagements. When using this type of YouTube ad, it is advisable to focus on one bold message and establish the brand niche in the first few seconds. For example, doing a comprehensive launch ad for a new electronic product, highlighting its significant features.
- 3
- Video discovery ads
This video ad format is quite different. Viewers have to click it in order to watch, so they charge only when someone chooses to view the video. These videos appear on YouTube homepages and search results, and it is generated with a thumbnail, headline, and short description, like every other video. This type of video ad is used for longer advertisement content, like product tutorials, demos and reviews. It is suited for people who are searching for something similar to what you're offering. This is why it is critical to create an eye-catching thumbnail as well as a compelling headline and relevant description when creating a video discovery ad.
- 4
- Bumper ads
These video ads usually appear before a video, and they play for 6 seconds. They cannot be skipped, and they deliver a short but powerful message. When creating these short video ads, it is recommended to use sharp visuals or animated scenes alongside bold fonts to leave an impression. Keep the message concise, present your idea, and end with your call-to-action.
Conclusion
YouTube video ads are a perfect way to advertise your growing brand page, unique services and spectacular products, but creating the perfect video to properly advertise your product and capture the attention of your audience can become complicated. Well, it doesn't have to be complicated anymore with Dreamina. Dreamina's automated technology processes your input and transforms your ideas into strategic video ads without needing a full marketing team. Join Dreamina now and generate alluring advertisement videos.
FAQs
- 1
- How to make YouTube Ads for free?
You can generate YouTube ads for free with Dreamina. Dreamina offers free daily credits for you to use while generating the perfect ad for your product. With this magic video generator, everyone has the accessible tools to put their advertisement or promotional ideas into real, tangible video. Still in doubt? Visit Dreamina now to access your free credits for the day.
- 2
- How to make a YouTube Advert video with memorable music?
You can add amazing background music to your YouTube ad video with Dreamina. Using Dreamina's "Generate Soundtrack" feature processes your video and generates catchy, memorable music to suit the tone of your video. Trying to make your audience sing along immediately when your ad comes on? Try Dreamina now and explore this exquisite feature.
- 3
- How to make a YouTube Ad video in high resolution?
Dreamina's "HD Upscale" feature is the perfect tool to make YouTube Ad videos in high resolution. The "HD Upscale" feature sharpens the look of your AI-generated video, eliminating pixelation and making your advert more visually appealing. Log in to Dreamina now and turn your blurry videos into crisp, high-definition videos.