A useful product ad may already have the camera move, setting, and human action your campaign needs. Object Swap in Dreamina Recreate lets you target the product inside that shot and replace it using your own reference images.
Start by deciding whether the existing action suits the new product. A hand lifting one bottle can be a sensible starting point for another bottle. A scene designed around opening a hinged box needs a more substantial change if your product is a sealed can. Use that decision to choose the reference mode that fits the shot.
Check the source before preparing the replacement
Choose a source you are entitled to adapt. Watch the complete clip and list how the product appears. Is it standing on a surface, held in a hand, opened, poured, or partially hidden? A product that stays clearly visible presents a different task from one whose label is repeatedly covered by fingers.
For a first replacement, a short shot with one obvious target is easier to specify. If there are three bottles and only one should change, identify that bottle by location and action: “the bottle the person lifts from the center of the table.” This gives the edit a target that can be followed through the clip.
Prepare the source duration and crop before uploading. Lite supports one 4–15-second reference video; standard Recreate supports one 4–30-second video. Frame the original for your delivery shape and check the exported running time before cutting it to music or placing it against a fixed end card. The Recreate input flow does not trim an overlong source into an acceptable segment.
Photograph the information the video will need
Your product images establish the replacement's identity. Use a sharp, unobstructed view of the complete product, then add other angles when they clarify a side, lid, handle, or label that appears during the action.
Use images of the actual variant you want to advertise. Mixing a black lid from one variant with a white lid from another leaves the intended design unclear. If the ad must show a particular label face, include that view and name it in the brief.
Give Object Swap a targeted brief
Choose Recreate Lite or standard Recreate in video creation and select Object Swap. Upload the source video and at least one product reference image. Then identify the replacement, the product details, and the scene features you want to retain.
In this example, the source ad features a coffee pouch on a counter. The replacement is a perfume bottle with a visible NOIR label. Those products have different silhouettes, but neither needs a change to the action. The camera can still approach the subject on the counter.
The direction was to replace only the pouch, keep the shot structure and camera movement, and match the bottle to the existing perspective, lighting and contact shadow. For a similar edit, name the feature that identifies your product. Here it is the bottle shape and front label. For a hand-held product, add the point where the fingers should meet the new container.
Choose the output resolution and check the displayed credits before generating. Lite offers 720p and 1080p; standard offers 480p, 720p, and 1080p. Review the completed task in the task center and use re-edit when you need to adjust the request.
Review the replacement where it is hardest to see
Watch the finished swap below. Look at the bottom of the bottle where it meets the counter, then follow the NOIR label as the camera moves. Both the bottle and label are recognizable. The source runs about five seconds and the replacement about 4.68 seconds. If you need the music to land on a particular beat, place the exported clip on your timeline before locking the edit.
Begin at normal speed. Does the product read as your product during the intended viewing time? If a label only becomes recognizable after repeatedly pausing, the shot may need a simpler move or a longer clear view in the source.
Then pause at four important moments: the first clear appearance, the closest view, the most difficult hand contact, and the final position. Follow the shape and packaging between those frames. A correct opening frame does not establish that the product remains consistent as it turns.
Check contact with the scene. Fingers should wrap around the product coherently, the base should meet the surface, and an object passing in front should cover the appropriate part. Watch the shadow and reflections as the product moves. These relationships help a replacement feel part of the shot.
Finally, inspect the surrounding action. Targeted replacement aims to preserve the useful scene, and your delivery review should include that scene. A product that looks right in a changed or distracting hand action may still need revision.
Choose the repair that matches the error
If the silhouette is wrong, improve the full-product references. If the label changes during a turn, add a clearer view of the relevant side and simplify any competing design cues. If the grip breaks, consider a source action with less occlusion or a product shape closer to the original grip.
When the new item demands a different physical action, reconsider the mode. A bottle pour adapted to a sealed package may need a new shot concept. The creative recreation workflow helps you preserve the ad's useful idea while rebuilding its presentation around the new product.
Marketing Studio also gives you a starting point when the broader task includes preparing product assets, choosing a template, or creating a campaign from a fresh brief. For a coordinated still and clip, follow the same-photo launch workflow to keep the original product references and message together.
Questions that affect the finished ad
Can I change only the packaging color?
A targeted replacement can focus on a new product variant. Supply references showing that exact variant and state which features should remain, such as the container shape and label layout. Review color and material through the lighting changes in the clip.
Can I add new product claims during replacement?
Prepare approved wording separately from the visual replacement. The reference images should show the packaging you intend to use. Check every visible claim, amount, and label before the ad is used, especially when the camera moves close to the product.
What if the replacement is attractive but no longer matches the product?
Return to the approved reference images and identify the mismatch. A more appealing surface or redesigned label can make the clip unusable for a product campaign. Treat product identity as part of the acceptance decision, alongside the action and overall image quality.